Getting Back To Basics

Getting Back To Basics

There is a pile of people that want to make money online. Why is it so appealing? Well earning money online seems to be easier, more passive and doesn’t involve the grind of the 9 to 5. The thing is that many of us get moving so quickly that we forget to plan. If you have been finding that you are not getting what you think you should be out of you online business, perhaps you need to get back to basics and make sure that you covered everything when you started up. Alternatively perhaps you are thinking about starting up and are not quite sure how to get going. Regardless you need to make sure that you have a plan and you try hard to stick to it.

The first thing you need is to choose your industry and then a niche. There simply is not much point selling a product or a service online, if someone already, and perhaps at a better price has done it. Think about a niche market that you can satisfy. Do some research and find out what people need and what you would be comfortable selling. Brain storm, and hopefully you end up with a product or a service that other people will use and want.

Once you have chosen what you are going to sell you need to get an idea of who you are selling to. Get to know your prospects and future clients. What kind of people will you be selling to? Is there anything that would make their purchasing easier for them? You need to identify their needs, demands, questions and problems, their buying power, online behavior and preferences. You can do this through research and trial and error. But try not to do too much trialing and have too many errors, because if your market is very niche, then you need make sure you don’t scare all your prospects off.


At this point you should build your website. If you want potential customers to trust your service and your online store and you are going to get that trust you will need to make sure your site looks professional. Security is of the utmost importance and so is displaying your knowledge in the particular field.

At this point you may find that you are getting a lot of visitors and aren’t spending much time processing orders :) . This is probably because people want to make sure your site is the real thing before they commit to buying from you. To make sure that you stay in touch with these customers / potential customers, you need to make sure that you have an optin form to collect their email addresses. Just doing this means you can communicate with them and also start building your customer base. Remember-the profit is in the list.

Then you also make sure that you advertise your products and have the backing of secondary sites talking about your products. You can try PPC advertising, article marketing, banner ads and paid links.

Jim