Information Overload: How to Beat it

If you are new to Internet Marketing you will eventually come across the phrase Information Overload. Good chance it will also effect you! So below are some guidelines to help you cope.

In business you have to make choices and decisions. Some will be calculated careful decisions and some will be quick-thinking decisions. How to get started online though is a near impossible task with many newcomers suffering from a crippling case of information overload. There are so many ways of making money online, and so many different ways of approaching each strategy it becomes almost impossible for the discerning newcomer to work out just exactly what they are meant to do.

You can use adsense, or you can advertise with adwords, you can use Clickbank, or you can sell your own products. You can sell websites or make a ton of niche websites, you can blog, or do some article marketing or use a mixture of the two and you can sell video or audio courses, or maybe just ebooks. You can do any of the above and a whole lot more. Every newcomer can waste hours of their time reading forums and books telling them how “Guru A” made a fortune with “tactic A”. The average newcomer hears the stories of easy income and wants to get started on all the methods at the same time.

At this point two things, “analysis paralysis” or lack of focus hits them. Both of these ailments are online business career killers. Wasting too much time analysing likely outcomes and strategies leads to no action being taken whatsoever, and the business never gets off the ground. The guy behind the business never puts in the effort and never takes action. One excuse after another is rolled out until the wannabe Internet marketer goes broke or gets a job. (Getting or keeping a job maybe not so bad an idea by the way.)

Lack of focus is just as deadly. Taking action on several things at once, flitting from project to project and never seeing anything through is just as deadly to your online business. Someone who takes action, but sporadic unplanned poorly executed action is just as likely to fail. A lot of people in the forums love to say, “to succeed you just need to take action”. They couldn’t be any further away from being right.

The cure to the above diseases is focussed, well thought out action coupled with a healthy dose of analysis and improvements. Taking action and knowing what you are doing is the big cure in all of this. Choose one thing that you think you might enjoy or be good at. It might be building a list; it might be making money off adsense. Make a choice, and stick with it. Learn everything you can about what you are about to embark on and plan every step before you do it, and only after you have done that, take some action. It never stops there though, always evaluate the success of the action you have taken and constantly seek to improve it. This is the first step in building your online business successfully.


Jim